Freelance graphic designer focused on corporate identity and overall brand experience.
Our company, Manocentrum CZ, s.r.o. had no logo and corporate identity, at all. Nonetheless, in over 25 years of our existence on the Czech market, we managed to become one of the biggest suppliers of industrial manometers, thermometers, electrical sensors, pressure and temperature switches and various accessories.
But we needed a logo that would demonstrate the company's focus and the spirit of our family business.
Most of Manocentrum's goods share one typical feature – a needle. I chose its most classic shape and I incorporated it into the company's name.
But the cooperation with this client wasn't over after creating the logo and an extensive graphic manual. It continued with photographing the products, preparations of shop window stickers and pre-print preparations of all the printed materials.
I believe that the red needle pointing right and up matches the focus of the company and also symbolizes permanent growth of this family business.